McDonald’s has had a proud history of supporting women for decades. And today, 60% of their managers in the U.S. are women. That’s why on International Women’s Day, McDonald’s celebrated women everywhere by flipping their iconic Golden Arches.

PACKAGING

Every M became a W on rebranded fry boxes, cups and bags in 100 female-owned stores across the United States.

UNIFORMS

At women-owned stores, crew members wore hats and shirts with flipped logos, bringing the human element front and center.

McDONALDS.COM

Logos were flipped across our online properties, while a dedicated page highlighted unique stories from an array of women. Visit site »

From Facebook and Instagram to Twitter and Snapchat filters, the brand's social media channels celebrated the day with logos flipped.

REACTION

Hours after the installation, news of the flipped Arches spread around the globe, making McDonald’s the most searched brand inquiry on International Women’s Day.